Well, now there’s another level of location targeting you can add to your campaigns, which was released yesterday. And with 20% of all queries on Google related to location, you can imagine how important location targeting can be for reaching a targeted audience. It’s a must-have piece of functionality for any local business. For example, you can target at the country level, the state level, the city level, you can use radius targeting, etc. Using location targeting, marketers can create specific campaigns targeting people in a certain location. One of these features is location targeting. This enables you to reach prospective customers while they are searching on, or when they are visiting websites across the web.įunctionality-wise, Google keeps adding new features and options to its platform, which enables advertisers to precisely target the people they want to reach. Google has done an incredible job with building a robust system for launching targeted ads on both the Search Network and the Display Network. This feature is mostly recommended for phrase match keywords.Google AdWords is a powerful platform for reaching targeted users on the web.At times it picks up highly irrelevant search terms which should be excluded immediately. Always monitor your close variant search terms in AdWords, although they should include misspellings, singulars, plurals, acronyms, stemmings and abbreviations.In Bing Ads Editor, negative keywords are not normalized to ensure that unwanted search queries are precisely filtered.ĩ) You Can’t Include Close Variants in Exact and Phrase Match Types.Bing Ads Editor also corrects misspellings from search queries before match types are applied.If you use a phrase like “how is”, both of those words are going to be ignored because they are considered noise words.In Bings Ads Editor, keyword normalization will automatically ignore the conjunctions and prepositions listed above.(a, about, an, at, by, for, how, in, is, of, on, or, the, to, what, with, etc.) because Bing Ads has keyword normalization. In AdWords Editor, you can add broad, exact and phrase match negative keywords.Ĩ) You Can’t Use Common Conjunctions and Prepositions If you close the replace window in Bing Ads Editor to search what you need to replace it with, what you typed in the “Find What” field will be erased and you’ll need to type it back in again.ħ) You Can’t Add Broad Match Negative Keywords, Just Exact and Phrase Match This step usually takes longer than the “Get Recent Changes” step from AdWords Editor.Ħ) If you Wish to Replace Anything with Something Else, you’ll Need to Type Both “Find What” with “Replace With” Without Closing the Window.You’ll have to try again until it’s processed with success.AdWords Editor will highlight the campaign or ad group to which you have made changes to.ĥ) When Downloading Campaigns in Bing Ads Editor, It Regularly Fails.Bing Ads Editor does not highlight the campaign or ad group you have made changes to.besides other features.Ĥ) You Can’t See Any Difference in Campaigns or Ad Groups After Making Changes
#ADWORDS EDITOR ADD LOCATIONS PLUS#
AdWords Editor will change color immediately after exceeding the number of characters.Of course, once you know the guidelines it’s easy, but it can be a hassle the first time. Bing Ads Editor will indicate if you exceeded the character limit until you move to another field, so it’ll just force you to go back and rewrite the ad to fit within the 25 characters.You’ll only see the option to add Sitelinks extensions under Ad Extensions.Ģ) You Can’t Immediately See When You’re Exceeding your Ad Characters 9 Things You Can’t Do with the Bing Ads Editor 1) You Can’t Add Location Extensions
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